What do you do when a brand representative wants a design inspired by the company logo? Simple, you build the whole set around it.
The design concept for the set and stage centres around the three oblique lines found in the ‘Associazione Agenti Allianz’ logo. Every element, including the screen, the lectern and desk follow the same tilted angle. 68.5 degrees, to be exact. The colour scheme follows the logo as well, with the central line being white and the others blue. The almost 20m wide stage provided the perfect setting for the ambitious dimensions.
More than the design itself, the production planning presented the real challenge. The 3 main tilted columns are at different depths, and are connected to each other to stabilise the centre of gravity. The suspended screen is anchored to the inner columns and steel wires secure the structure to the grid, making it stable and secure.